Responsive Web Design and Cross-browser Compatibility !!

As a digital marketing person, the primary goal is to drive traffic to the website. As a web designer/developer your goal is to convert this traffic into engaged users to access information or complete sales. As a web designer, your goal is to ensure that these visitors get the same experience irrespective how they visit the website: Browser or Device. Responsive Web Design primarily means the website is compatible optimized for different screen size. Cross-browser means your javascript or HTML renders correctly irrespective of the browser: Chrome, Safari, IE or Firefox.

Responsive Web design

Responsive Web design is the approach that allows reformats automatically based on screen or display size that more suitable experience for users. Web layout will change based on screen size and capabilities of the device. e.g. desktop, laptop, tablet, and smartphone etc. so your customer can access your website easily on all platforms. Also, users can read and navigate your site easily without unnecessary zooming and resizing with only vertical scrolling, so it's a hassle-free experience for smaller screen users as well. In the past, designers would build two versions of the website: Desktop version and mobile version. The second reason not to have two separate websites (for mobile and desktop), is that we will only have to manage one back-end version that needs an update. It will be easy to handle all the content from a single place instead of two different website version. With newer technologies and creative solutions, it almost becomes a no-no solution.

If you had checked your traffic in present days, then you should probably wonder that most of your visitors came through mobile browsing. That's why now days mostly customers turning on responsive structure because of the increasing ratio of mobile searches across the globe, so it's best to attempt to provide the best experience to your users. Responsive is a very flexible structure so you can build custom solutions for a wider audience and every custom solution will help you to make better user experience.

In the past, there was a huge rush to build mobile apps to address the challenges of the compatible mobile website. With responsive design, there are lots of features that can be built via cms and responsive design that you don’t need a mobile app. This is not to say the mobile app is not a good investment, it’s the just business case to spend resources will be critical.

Cross-Browser Compatibility

Well, remember the time when we used to see the message that, this website is optimized or runs well on ‘xxxxx’ browser. Gone are those days, when a web designer could get away with those messages. Users expect a website to run on any browser. Cross-Browser Compatibility is a practice that making sure that your website must be compatible and work well across all major browser. When you're building your website, ensure that your site renders perfectly on all major browsers and versions. With so many browsers and versions, it’s definitely not an easy task. There are two challenges: Testing across so many browsers and versions are not easy and testing each page. Yes, there are lots of automated tools which can help but there are issues which need to be tested manually

At cmsMinds, we build all sites which are responsive and cross-browser compatible. If you have a website and not sure if it’s cross-browser compatible let us know and we can do an audit to see if has issues. Contact one of our team members for a free initial consultation.

7 web design trends in 2018

It’s almost midpoint in the year. Just wanted to take a quick pause to see what’s trending new in the web design world. With changing needs and improving technology, design layout needs to be updated.

A good design is an important piece of the overall web project. To keep websites fresh and current, we’ve shared the trends for 2018. Here we have shared the web design trends that we’ve have seen are getting traction.

1.Broken Grid Layouts

The grid is an important part of the web design. The grid is generally designed for the import and compatibility of the layout. Over time, it has become restrictive and reducing the creativity of the designer.

In case of a mistake in structure code, we miss the following grid system called as “Broken Grid”.

In 2018, we can expect the designers to check the extent through a broken grid layout to crack unique and original creative content. It may help us to attract a user to view our site at first load of content and it will inspire the user to visit inner pages as it is our goal.

2.Large Screen Design

Due to the increasing user support in mobile devices, people have been so focused on building sites for mobile devices that they have forgotten to create websites that are also suitable for large screens. We cannot ignore users who still prefer bigger screens to view websites.

Website design should be flexible because the size of the screen is in trouble. It should look beautiful on both large screens and small screens: mobile phones, tablets and laptops.

3.Particle Backgrounds

Speed is the key to retaining and engaging user on the website. To actively engage and retain a visitor on website, website should be loaded within 2 to 4 seconds, otherwise, the user will leave your website.

What is the relationship between speed and particle backgrounds?

The answer is simple. A particle background loads fast, less disturbed and beautiful. This hide all possible problems that come with this video background. In simple word, a design should be easy to load and well aligned.

4.Split-Screen Design

Simple web pages contain details in vertical separated elements. But dividing a page into two parts allows designer to group content into well-formed areas. For example, separating text from images.

This way you can show more content on the same page without affecting UX.

Instead of spending more time, user can get the information quickly without scrolling the webpage at a time.

5.Hybrid Icons

Icons are the easy elements to understood rather than text titles. In most of the case, the users are expected clear grid of flow of details from the web page, Icons are the best option to guide them.

Nowadays there are many ways to create our custom icons as a font. It is called Hybrid Icons. This type of icons is easy to read, easy to set. These icons are not big in size and load faster than images. More than one color can be used for icons with outline rest outer space inside.

It may represent creatively on a mouse event. Hybrid icons are an easy way to help to reach proper detail for the user.

6. More Negative Spaces

Web page aligned with a margin of white space. It looks like frame box. This kind of representation of the application is called Negative Spaces Uses.

Web Designers continue to use lot of negative spaces. Empty space can give the unique look to the web page for the user.

7.Dynamic gradients

Sometimes we need to isolate the text which is overlayed on an image. We are using flat color for it. Over the last few years, flat design has been a much-favored web design trend over dimensional colors.

Nowadays, gradients is used to make layout more creative. It is the best way to make a detail combination of text and fonts in one element box.

By following above steps in the designing process, you can give the website a fresh and current look. This web design trends in today’s world have lot of freedom for experimentation and creativity. So be the first to modernize your site with above ideas.

Need help with design, to make your site look fresh, then reach out to us. We are a leading web design and development company in Raleigh, NC and India with 30+ professional experts to fulfill all your requirements related to web design and development, which helps to grow your website visibility and business.